Selling Real Estate – Brantford Brant County


It outlines the steps that will help you obtain the best results when you list your property for sale.

Market Conditions

Market Condition Characteristics Implications
Buyer’s Market:
The supply of homes on the market exceeds demand
High inventory of homes few buyers compared to availability. Home on the market longer. Price tend to drop in this type of market Your home may take longer to sell. Less negotiating leverage in terms of selling price.
Seller’s Market:
The number of buyers wanting homes exceeds the supply or number of homes on the market.
Smaller inventory of homes. Many buyers; homes will sell quickly. Price usually increase. You may have more negotiating leverage and obtain a higher selling price for you property.
Balanced Market:
The number of homes on the market is equal to the demand or number of buyers.
Demand equals supply. Homes sell within an acceptable time period. Prices generally are stable. More relaxed atmosphere. Buyers have reasonable number of home to choose from.

Pricing Your Property

The single most important decision you will make with Sutton Team Realty professionals is determining the right asking price for your property. Once you’ve achieved a realistic sale price, you can count on your property being professionally marketed and promoted to bring more buyers to your door. You can also expect to acquire higher margins in the least amount of time.

The Benefits of Pricing Right from The Start

1. Your property sells faster, because it is exposed to more qualified buyers.

2. Your home doesn’t lose its marketability.

3. The closer to market value, the higher the offers.

4. A well-priced property Sutton Team Realty marketing efforts Concept can generate competing offers.

5. Real estate professionals are always on the lookout for potential properties for their clients.

Determining the Value of Your Home

  • The market ultimately determines the true value of your property.
  • Establish a comprehensive competitive market value for your property.

Getting to Know Your Market

A comparative market analysis is an indicator of what today’s buyers are willing to pay for a home. It compares the market activity of homes similar to yours in your neighborhood. Those that have recently sold represent what buyers are prepared to pay. The homes currently listed for sale represent the price sellers hope to obtain. And those listings that have expired were generally overpriced or poorly marketed.

Our commitment to you is to assure that your home is well represented through our marketing efforts and prepare a comparative market analysis for your home based on the most current market information.

The Result of Overpricing

Many sellers believe that if they price their home high initially, they can lower it later. Often, when a home is priced too high, it experiences little activity. Gradually the price will come down to market value, therefore has been for sale on the market for too long and prospect buyers will reject the property.. On occasion, the price is dropped below market value because the seller runs out of time; the property sells less than it’s worth.

Missing The Perfect Buyer

You may think that interested buyers can always make an offer but if the home is overpriced, potential buyers looking in a lower price range will never see it. Those who can afford a home at you asking price will soon recognize that they can get better value elsewhere.

The Importance of Early Activity

As soon as a home comes on the market, there is a tremendous activity surrounding it. This is a crucial time when real estate professionals and potential buyers take notice. If the home is overpriced, it doesn’t take long for interested parties to lose interest. By the time the price drops, a majority of buyers are lost.